Arjan van Woensel

Arjan van Woensel – Designer

Easy-going and highly experienced designer / art director with many professional accolades and experience under his belt.

Overview


Hello, my name is Arjan, born and raised in the Netherlands but living in beautiful New Zealand.


Under the nom de guerre of Tenzing, I help people achieve their publishing aspirations. Together, we explore opportunities and I guide you to your publishing goal until β€” in the words of Sir Edmund Hillary β€” you knock the bastard off. I'm the Designer / Art Director who will forge ahead on the path to getting you a gorgeous, publishable book.


Let’s talk about your Everest and see if I can be your sherpa! 🀩


I've got tons of experience in print β€” the technical side of it as well as the visual aspects of it. I love a challenge and always aim to make a publication stand out. Typography is my forte and I go further than just creating an attractive cover: the perfect typesetting of the interior text is just as important to me.


Over the years, I've won many professional accolades. I'm afraid I seriously lost count of how many design & art direction awards I have won.


I'm a book nerd and built my own library room to keep all my favourite reads neatly together. Think of it as a research library for book design β€” I'm almost a bit ashamed to admit there are plenty of copies in my library that I bought just because of their looks. Oops! There, I said it.


I love cover designs with loads of character in it β€” whether that is bold and funny or clean and straightforward or playful and frank.

My designs are not minimalist but rather maximalist: I aim to dramatise the main feeling and style the author wants to get across and I use typography, colour and well-curated photography to achieve that goal.


But I'm at my very best when I can add that emotional layer of suspense and intrigue to the design. I love it when a book makes a statement and is singular in its design. Let's make yours!


β†ͺ Snippets of reviews I'm proud of:


β€œArjan is such a talent! I'm certain that his artistry played a role in my #1 new release title. You won't regret a collaboration with Arjan.”

β€” Cee McDermott


"Not only is Arjan fabulously talented (his book covers have drawn rave reviews from readers), he is a warm, funny, and delightful person who is generous with helpful advice as you learn to navigate the publishing world."

β€” Martha Jackson


"Arjan is extremely talented and a master of his craft. He made putting this book together one of the most enjoyable professional experiences I've had. A blast to work with."

β€” Greg Bolanowski


Arjan not only delivers quality ideas and designs, but he does so with enthusiasm and positive energy. He made a difficult project (for me) a fun process.

β€” Edward Opstein


β€œI must say, Arjan's work is state of the art. His thorough involvement, engagement and interaction during the project was second to none.”

β€” Sohan Gokarn


Services
Non-Fiction
Biographies & Memoirs Business & Management Health & Wellbeing Self-Help & Self-Improvement
Fiction
Dystopian Historical Fiction Historical Romance Humor & Comedy
Languages
English
Awards
  • Eurobest Awards
  • Cannes Lions Awards
  • Epica Awards
  • ADCN Awards
  • Adobe / HOW Awards
  • Best Awards
  • Clio Awards
  • Crowdiate
  • Effie Awards
  • Esprix Awards
  • PHNX Award Jury Member
Certifications
  • BFA Communication Design
  • SEO Linkedin Certificate
  • SquareSpace Circle Member
  • Google Analytics
  • Enlightened Warrior
  • ICC Boating License Inland + Coastal + VHF

Work experience

Self-employed

Mar, 2014 β€” Present
Design and marketing consultant. Starting self-initiated and commissioned branding projects. Translating strategy into visual communication. Growing brands and businesses.

Amsterdam University of Applied Sciences

Jun, 2013 β€” Nov, 2015 (over 2 years)
Creative Strategy workshop as part of the Entrepreneurship curriculum of the Amsterdam University Of Applied Science.

Doom & Dickson

May, 2000 β€” Jan, 2006 (over 5 years)
Creative direction, brand strategy concepts and art direction for consumer and business brands. Strategy and management tasks for agency.

Portfolio

Made with Reedsy
Your DNA, Your Life

McDermott, Cee

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
The Tears of Apphat: Immortal Beloved

Camus, Alain Louis

Cover Design Illustration Typography Book Interior Design
Cover Design Typography Book Interior Design
Made with Reedsy
Standing Strong memoirs of an Overcomer

Webb Kirby , Sandia

Cover Design Typography Book Interior Design
Cover Design Illustration Typography Book Interior Design
Made with Reedsy
The Jilt (The Graces)

Jackson, M. Battle

Bowker

Cover Design Illustration Typography Book Interior Design
Cover Design Illustration Typography Book Interior Design
Cover Design Illustration Typography Book Interior Design
Made with Reedsy
DNA Powered Health: Unlock Your Potential to Live with Energy and Ease

Genrich, Ms Sheridan

WuWei Books

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
A Powerful Obsession

Wright, Mary

Wright Print

Cover Design Illustration Typography Book Interior Design Production Management
Cover Design Typography Book Interior Design
Cover Design Illustration Typography Book Interior Design
Made with Reedsy
The Clearing in the Woods

Matthews, J.D

J.D Matthews

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
The Hussar: The Etonians: Book 1

Jackson, M. Battle

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
The Tortoise and the Hare Retold: Learning to Run & Win the Races that Matter

Michael Mecozzi, Psy.D.

High Tide Press

Cover Design Illustration Typography Book Interior Design
Made with Reedsy
The Casino Caper : An ill-conceived quest

Joyce, Margaret M.

Margaret M. Joyce

Cover Design Illustration Typography Book Interior Design
Cover Design Illustration Book Interior Design
Made with Reedsy
Strong Like Wildflowers

Thompson, Eric L

Illustration Typography Book Interior Design

Arjan has 67 reviews

Professionalism

Quality

Value

Responsiveness

Margaret J.

Margaret J.

Jan, 2023

Pinned
Working with Arjan was absolute A-1 experience. As a 1st time author, I was thoroughly pleased with Arjan's professionally clear, supportive, instructive style of communication and the magic he brought to my book. He provided a generous range of inspired options for my book cover design, and w...
Read more
Arjan V.
Thank you too, Margaret! Was great to work with you and I'm super happy that you are super happy πŸ˜„ I wish you lots of sales.
Cee M.

Cee M.

Oct, 2022

Pinned
Arjan is such a talent! My first book and I had a lot of information and ideas but he helped to put it into place. I have had so many compliments on my book cover design, literally everyone who buys it mentions the eye catching beauty that he created. So much thought went into how and why images ...
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Arjan V.
Thanks Cee, for this fantastic review. It was great working with you and I'm overjoyed with your positivity and the excellent responses you're already receiving from your readers. Surely it must ha...
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Lawrence B.

Lawrence B.

Feb, 2022

Pinned
Arjan did a fantastic job on the three covers for my trilogy, exceeding my expectations. His artistic ability is amazing and his design ideas were brilliant. Highly highly recommended!
Arjan V.
Thanks Lawrence, was a pleasure working with you on the designs of the covers of your trilogy. I'm looking forward to reading the printed books (I still prefer paper for reading πŸ˜„) and adding them ...
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Terri C.

Terri C.

Jun, 2025

Arjan was awesome. He got the job because he had great reviews, and he responded to the call within minutes. I was desperate to get the project finished yesterday, and he came through. His price was reasonable, and he did extra things that I did not expect. He knew the project better than I d...
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Connie H.

Connie H.

Jun, 2025

I had reached out to Arjan back in 2023 when I was publishing my first book! What I LOVED most about him was his personality and I felt he understood my brand and what my vision was for my book cover! Being in the self help space and having my own lifestyle brand I wanted to work with someone who...
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Arjan V.
Was total fun to work with you Connie! So glad we could collaborate on the cover design of your second book. Your positive energy really shines through!

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Most recent contributions

What considerations do you prioritize when choosing fonts for book covers versus interiors?

Typography on a book cover plays a different role than typography for the interior. Most importantly, the fonts used on the front cover can be (and should be) way more expressive than the font(s) used in the interior. That's because both types of design need to address different design solutions....
Read more

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