JD Caron

JD Caron โ€“ Marketer

Helping fiction authors scale their readership and sales with data-driven marketing that actually works.

Overview

๐Ÿ’ก I help serious fiction authors grow their readership, optimize their marketing, and build a sustainable book businessโ€”whether theyโ€™re launching a new title or scaling their backlist.


No fluff. No guesswork. Just proven strategies tailored for serious authors who want consistent resultsโ€”and control over their sales.


๐–๐ก๐จ ๐ˆ ๐–๐จ๐ซ๐ค ๐–๐ข๐ญ๐ก:

โœ”๏ธ Fiction authors with at least one book published (or ready to launch)

โœ”๏ธ Writers building a career, not dabbling in a hobby

โœ”๏ธ Authors who value systems, testing, and clear strategic feedback


๐‡๐จ๐ฐ ๐ˆ ๐‡๐ž๐ฅ๐ฉ ๐€๐ฎ๐ญ๐ก๐จ๐ซ๐ฌ ๐‹๐ข๐ค๐ž ๐˜๐จ๐ฎ ๐’๐ฎ๐œ๐œ๐ž๐ž๐:

โœ” Data-Driven Growth Plans

I cut through the noise using real ad metrics, genre benchmarks, and reader behavior to build a custom plan that works for your booksโ€”not generic advice.


โœ” Strategic Ad Campaigns That Build Traction

Whether you're launching Book 1 or scaling Book 5, I help you run ads with purposeโ€”so every dollar builds momentum, not confusion.


โœ” Conversion-First Optimization

We fix whatโ€™s holding your book backโ€”whether it's your blurb, categories, or positioningโ€”so every click counts.


โœ” A Strategy You Actually Understand

You're not just getting a planโ€”youโ€™re gaining clarity, ownership, and repeatable systems to grow your business for years.


๐๐จ๐ญ ๐š ๐…๐ข๐ญ ๐…๐จ๐ซ:

๐Ÿšซ Authors looking for magic-bullet results

๐Ÿšซ Anyone who hates data or resists feedback

๐Ÿšซ Hobbyists who arenโ€™t ready to invest or follow through


๐–๐ก๐ฒ ๐€๐ฎ๐ญ๐ก๐จ๐ซ๐ฌ ๐–๐จ๐ซ๐ค ๐–๐ข๐ญ๐ก ๐Œ๐ž:

๐Ÿ“ˆ They've wasted money on ads beforeโ€”now they spend with confidence

๐Ÿ“ˆ Clients have scaled their backlists and built a predictable income stream with proven marketing strategies.

๐Ÿ“ˆ They finally feel confident in their marketing planโ€”because they understand the numbers and see the results


๐Ÿ‘‰ I only take on a limited number of authors at a time so I can deliver deep, focused support. If youโ€™re ready to treat your books like a business, letโ€™s talk.

Services
Fiction
Dystopian Epic Fantasy Military Science Fiction Post-Apocalyptic Urban Fantasy
Certifications
  • Facebook Certified Digital Marketing Associate
  • Social Media Marketing Strategy Certification
  • Competitive Analysis and Keyword Research Certification
  • Amazon Ads - Sponsored Ads - Certification
  • Approved and Recognized Member of "Alliance of Independent Authors (ALLi)"

Work experience

Self-employed

Jun, 2018 โ€” Present
I help fiction authors grow their readership and book sales through clear, data-driven marketing strategies. Since 2018, Iโ€™ve coached authors across genresโ€”from debut novelists to multi-book professionalsโ€”on how to optimize their advertising, streamline their launches, and build sustainable, long-term income from their work. What I focus on: - Ad Optimization & ROI-Focused Strategy โ€“ Facebook and Amazon Ads set up with clarity, efficiency, and profitability in mind. - Scalable Launch & Catalog Growth โ€“ Turning books into long-term revenue streams with better positioning, metadata, and visibility. - Systems Built Around the Author โ€“ No gimmicks or fluffโ€”just frameworks that fit the authorโ€™s goals, style, and genre. Clients come to me when theyโ€™re ready to stop guessing and start marketing with purpose. I provide structure, honest feedback, and a calm, strategic approach grounded in real-world results.

Projects

From a $60 Loss to $779 Monthly Profit with Data-Driven Ads

Andy was stuck losing money on ads and struggling to convert readers. After adopting a data-driven strategy, adjusting ad imagery, and refining pricing, Andy grew monthly revenue from $160 to $1,332 while reducing ad spend inefficiencies. His optimized strategy became scalable across multiple series.

21x Increase in Sales for a Debut Fantasy Author in 12 Months

Despite being a debut author, Pam struggled with discoverability and reader engagement. With a revamped cover, optimized Amazon metadata, and targeted advertising, her fantasy novel sold 5,372 copies in the first year and earned over 700 reviews. Ads consistently drove traffic, outperforming traditional price promotions and creating lasting momentum.

3x Increase in Sales, 4x Growth in Book Ratings

Peter came to me feeling overwhelmed and without a clear plan to connect his book with readers. After just one month of coaching and direction, we updated his book cover for under $100, optimized his blurb, categories, and keywords, and launched a targeted advertising campaign.

The results were transformative. His ratings jumped from 16 to 65, and his sales tripled. Peter is now writing his next books and applying these lessons to replicate his success.

40x More Readers in 48 Days with a Strategic Relaunch

After selling only 19 copies in five months, this debut Christian Adventure author saw a dramatic transformation with a clear marketing plan. A new cover, optimized blurb, and targeted ads led to 795 new readers in just 48 days, a 510% increase in email signups, and significantly higher engagement.

2592.66% increase in page reads in just 4 months

Despite a fantastic book, Avery struggled to gain traction, investing hours in Facebook groups, newsletter swaps, and blogger outreach with minimal results.

One transformative coaching session with us led to a tailored marketing plan that suited her budget and genre. In just four months, her income and sales soared.

Page reads leaped from 6,454 (June 2020) to a staggering 173,784 (Sept 2020). With only two books, she generated nearly $1,400 and amassed over 500 ratings on one book alone!

Portfolio

Bond of a Dragon: Zahara's Gift

Walker, A J

Mystic Lake Publishing

Marketing Strategy Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising Metadata & Blurb Optimization
Marketing Strategy Email Marketing Advertising Metadata & Blurb Optimization
The Herbarium

Chartrand, Pamela

Marketing Strategy Email Marketing Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising
Marketing Strategy
Marketing Strategy Advertising Metadata & Blurb Optimization
Marketing Strategy Email Marketing Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising

JD has 99 reviews

Professionalism

Quality

Value

Responsiveness

Julie T.

Julie T.

Apr, 2024

Pinned
As a writer new to the world of marketing, JD offered me tremendous value and insight at a very reasonable price point. Knowledgeable, kind, and a natural coach, JD knows how to make authors feel comfortable and prepared. Self-publication can be scary, and I gained a lot of confidence from his ex...
Read more
Dustin W.

Dustin W.

Feb, 2024

Pinned
JD is the real deal. He took the time to understand me, my interests in writing/publishing, and what I wanted to accomplish with my book. He analyzed it from top to bottom. I had an (ineffective) plan in my head. The best thing I did was hire JD, scrap my plan, and listen to him. He walked me thr...
Read more
Kate S.

Kate S.

Sep, 2023

Pinned
Working with JD has been a pleasure. He's always patient and accommodating. He's knowledgeable about what he's talking about and will give you honest opinions (which I live for). He's helped me in the pre-launching stages of my book and eased a lot of nerves and the overwhelming tasks and made th...
Read more
Corey J.

Corey J.

Feb, 2025

I found J. D's online marketing course to be excellent! It is set up in a very user-friendly format, and is chock full of useful worksheets and informative videos that accompany the included lessons every step of the way. Marketing my book has been a very steep learning curve for me. It is extrem...
Read more
Christopher B.

Christopher B.

Feb, 2025

This course was a very comprehensive marketing course covering off man aspects of online marketing. There was access to extensive recordings of previous sessions plus many other useful resources. I would definitely recommend.

Sign up to read more reviews

Create a free Reedsy account to connect with JD and thousands of other publishing professionals on Reedsy.

Most recent contributions

What are the most important elements to get right when setting up a page on Amazon or other book retailers?

Your book cover is the first thing readers notice, and it has to grab their attention right away. But hereโ€™s the thing: your cover gets them to click, but itโ€™s your description that actually convinces them to buy. A great book description needs to spark curiosity, set clear expectations, and con...
Read more

How do you tailor your marketing strategies to fit the unique needs of different authors?

It really depends on what the author wants to achieve. Some people just want to cross โ€œpublish a bookโ€ off their bucket listโ€”and thatโ€™s great! For them, we keep things simple and practical. The focus is on getting their book out there without making it overly complicated. For authors who want to...
Read more

What tools or software do you use to help track your income and expenses throughout the year?

I like to keep things simpleโ€”I use Google Sheets. Itโ€™s easy to use, accessible from anywhere, and completely customizable. Plus, itโ€™s free, which is always a bonus! One of the things I love about Google Sheets is that it doesnโ€™t come with the frustration of software updates that move everything ...
Read more

Professionals similar to JD

Get a range of offers by requesting quotes from multiple professionals.

Megan Barlog Hughes

Megan B.

Iโ€™m a children's book marketer with a passion for middle grade and teen books, especially those with a hint of the impossible.

Los Angeles, CA, USA

100% reply rate

View profile
Caethes Faron

Caethes F.

I run AMS ads for some of the bestselling fantasy writers on Amazon. I specialize in fantasy and romance. Now accepting new clients.

Hague, Netherlands

100% reply rate

View profile
Ailsa Stuart

Ailsa S.

Book marketer with over 9 years of experience. Previously worked at traditional publishers in the UK. Specialise in low budget strategies.

London, UK

100% reply rate

View profile